LV The Place Bangkok – Louis Vuitton’s First Multi-Experience Space in Southeast Asia

From shopping, exhibitions, cafes, to fine dining restaurants, Louis Vuitton integrates multiple services into a 360-degree concept store, offering a multi-experience space for customers.

Summary of Contents Visionary Journeys Exhibition Le Café Louis Vuitton Shopping Store “Gaggan at Louis Vuitton” Restaurant

Located in the heart of Bangkok, on February 28, 2024, Louis Vuitton unveiled “LV The Place Bangkok” – a multi-dimensional experiential space promising to offer various enticing services for customers. Occupying two floors of the Gaysorn Amarin shopping center, LV The Place Bangkok creates a dreamlike atmosphere from its corner location, where the facade is adorned with giant diamond models characteristic of the French fashion house, illuminating at night. LV The Place Bangkok will be a unique journey, inviting travelers to explore imagination and creativity within the magical universe of Louis Vuitton, through fashion, cuisine, and intertwined culture.

LV The Place Bangkok will be a unique journey, inviting travelers to explore imagination and creativity within the magical universe of Louis Vuitton, through fashion, cuisine, and intertwined culture.

Visionary Journeys Exhibition The first floor of the multi-experience space “LV The Place Bangkok” hosts the exhibition titled “Visionary Journeys,” a deep dive into the longstanding heritage and rich history of Louis Vuitton. Developed in collaboration with the globally renowned architectural firm OMA and partner Shohei Shigematsu, this exploration of heritage is an unprecedented multi-sensory interactive experience. The “Visionary Journeys” exhibition takes visitors through various themed rooms, reenacting the past and future of the fashion house, to understand the main pillars of the brand’s foundation such as savoir-faire, innovations, travel, and creativity.

The exhibition starts with “Trunkscape,” where 96 Courrier trunk modules are assembled into a mysterious tunnel, symbolizing the journey of exploring Louis Vuitton’s origins from a traditional trunk manufacturer to becoming a leading beacon of innovation in luxury fashion. “Trunkscape” immerses visitors directly into the craftsmanship narrative. The exhibits displayed here not only showcase the finesse and intricacy in design that Louis Vuitton is famous for but also serve as a gateway transporting visitors from the bustling city of Bangkok to the heritage center of the fashion house.

The next room, “Origins,” delves deeper into this narrative, presenting a rich context of the Vuitton family’s significant contributions across generations. Through a combination of archival pieces and innovative new designs, this space encapsulates the evolution of luxury travel and fashion industry while illustrating the brand’s adaptability to changing societal needs and technologies. Vintage trunks from the late 19th century illustrate Louis Vuitton’s beginnings as a packer and trunk maker, while examples of Monogram fabrics over decades reflect the brand’s constant and lively innovation.

The journey culminates in the “Collaborations” room, a testament to Louis Vuitton’s groundbreaking collaborative relationships with renowned artists. This space celebrates the fusion of art and luxury, the handshakes that have redefined the brand’s essence and expanded its influence beyond the confines of fashion. Prominent artists include NIGO, Yayoi Kusama, and Supreme. In the fifth room of the exhibition, the space is colored with inspiration from the tents at Bangkok’s Train Market night market.

Le Café Louis Vuitton Adjacent to the exhibition is “Le Café Louis Vuitton,” a café with a fresh space designed to combine natural beauty with classical French luxury, as well as aesthetics from the French fashion house, from Monogram wood flooring to iconic Objets Nomades furniture.

Here, visitors can indulge in various delicious pastries, including cakes, tarts, parfaits, and ice cream sandwiches with different flavors, each decorated with Louis Vuitton’s characteristic patterns on the cake crust. In terms of drinks, the café introduces a refreshing beverage inspired by Thai cuisine, called Mango Sticky Rice Fizz, made from mangoes and sticky rice syrup with a hint of energy drink. Reflecting the climate of Southeast Asian cities, the interior proudly uses natural materials such as wood, rattan, and plants. The pièce de résistance is a counter displaying large, curved desserts, allowing guests to freely enjoy various cakes, candies, and drinks. All of this brings a refreshing scent of an oasis in the bustling city.

Additionally, inside the café are unique elements of LV The Place Bangkok, including a series of trunks painted with Wat Arun motifs, one of Bangkok’s most important temples, and the Eiffel Tower – further showcasing the collaboration between two cultures.

Shopping Store On the second floor is the Louis Vuitton store offering a rich and modern shopping experience, combining classic furniture with vibrant artistic pieces. The space is uniquely designed to attract the most discerning customers seeking special designs, as well as providing flexibility between the world of products for men and women, including exclusive items worldwide such as the Alma Nano Rainbow line, Cruise 2024 T-shirts for women in four colors, and LV Trainer Upcycling sneakers for men in a unique color, designed by the late Virgil Abloh. These are exclusive products worldwide and only available at this store. In addition, a special hot stamping service with the “Nong Vivienne” design is also provided, offering personalized touches for shoppers.

“Gaggan at Louis Vuitton” Restaurant Last but not least, completing the LV The Place Bangkok experience is the “Gaggan at Louis Vuitton” restaurant by renowned Indian chef Gaggan Anand. This culinary adventure begins with a tree trunk pyramid leading into a room with undulating walls highlighted by Draga & Aurel’s plastic structures, Monogram flower lamps, and draped curtains. Inside the upscale dining restaurant are ten Italian marble tables, where guests will experience a seasonal menu exclusively tailored for Louis Vuitton, based on the 5 “S” – 5 tastes of “Sweet, Sour, Salty, Spicy, Surprise.” From Thai-inspired breaded lobster to mushroom recipes in the Damier pattern, each component is presented on a special dish. Furthermore, for customers seeking a superb dining experience, a private dining room with a view into the kitchen is available at the touch of a button.

With artworks by local and international artists displayed throughout the space, LV The Place Bangkok showcases the vibrancy of Bangkok, Thailand, as well as its fusion with French culture. The multi-experience space of a luxury brand like Louis Vuitton opening for the first time in Southeast Asia demonstrates the ambitious vision of the fashion house to capture multiple markets. Providing a vast cultural experience condensed into a single store, this 360-degree concept idea from Gaysorn Amarin sets a new blueprint for similar spaces of Louis Vuitton in the future.