Rhythm of Contemporary Fashion from DANGHAIYEN, BONJOUR, Mayne Studios, and Mr Crazy & Lady Sexy

Despite witnessing numerous influxes of new trends, minimalist style, classical elegance, and sophistication continue to reign at the hub of contemporary fashion.

Summary of Contents DANGHAIYEN BONJOUR Mayne Studios Mr Crazy & Lady Sexy

After facing challenging times due to the pandemic, or experiencing a series of realities from the environment, society, fashion returns to its original essence, focusing on flexibility and high applicability. Thus, the resurgence of minimalist and elegant styles comes with a wave called “quier-luxury.” When constantly needing to “update” appearances, feeling overwhelmed in the sea of new fashion trends during festive seasons or Lunar New Year, perhaps fashion enthusiasts are in need of a fresh and “breathable” space. No more late-night parties, no more festive dresses; women are “reconnecting” with high-functional clothing. DANGHAIYEN, BONJOUR, Mayne Studios, and Mr Crazy & Lady Sexy will be ideal names for fashion inspiration.

DANGHAIYEN Before blending into the breath of contemporary fashion, DANGHAIYEN must return to the past. Bearing the strong imprint of minimalist fashion of the 90s, DANGHAIYEN officially presents the Spring 2024 Collection with 35 outfits focused on high applicability, fully conveying the spirit of “Less is more.”

Focusing on neutral colors such as black, gray, and white, DANGHAIYEN adds warmth to the spring fashion scene with some special designs in red and warm beige, creating vivid accents for the beginning of the year. The neutral color palette becomes more interesting when applied to various flexible and contemporary silhouettes. Using delicate layering techniques and free-form structural details, it’s easy for DANGHAIYEN’s customers to find ideal streetwear ideas. Pumpkin dresses, oversized blazer coats, draped collar shirts, tank tops, shirt dresses, or wide-legged trousers… DANGHAIYEN’s designs carry a timeless beauty, saying no to rushing trends.

BONJOUR BONJOUR embarks on a new journey in 2024 with an open-minded spirit towards the future, yet also nostalgically embracing the past. Neutral colors of black, white, and gray are chosen to fully express this spirit. Not focusing on intricate silhouettes or complex details, BONJOUR opts for lightweight, breathable fabrics to enhance comfort for the wearer. Cold weather turtlenecks, but also suitable for early spring weather, paired with timeless pencil skirts made of leather; this color scheme repeats in the long dresses and puff skirts. The combination of long tank tops and drawstring trousers brings a sense of freedom. Meanwhile, the collared dress, shirt sleeve, and dress made from blazer tails will be perfect additions to the office wardrobe. Modern yet youthful without losing that elegance is what BONJOUR brings to this collection.

Mayne Studios The Spring/Summer 2024 collection marks a new chapter in Mayne Studios’ journey. The brand steps out of its comfort zone and experiments with various unique silhouettes using different techniques. Mayne Studios combines basic silhouettes on the top with a breakthrough in the lower part with curved cut fabric strips – a technique never seen before at Mayne. In addition to new silhouettes, Mayne also combines soft, stretchy materials like bamboo jersey and structurally supportive materials like cotton to add depth to the collection. Not embellishing the collection with bright colors, Mayne focuses on technique, every stitch, and embellishment detail to become “words” telling fashion stories within each wearer.

Mr Crazy & Lady Sexy The New Classic 2024 collection from Mr Crazy & Lady Sexy brings classic elegance into the everyday fashion scene. The collection depicts the modern classic beauty of a Western woman in the 50s: free, elegant, sophisticated, and incredibly chic. The elegance is depicted in solid color palettes, adorned with vibrant reds or sparkling sequin details, graphic prints, delicate fabric layering techniques, or soft fabric flowers.

The brand’s new designs score with top-notch tailoring techniques, as well as diverse silhouettes. Despite their classical nature, they fit into modern contexts, are highly applicable, and trendy, alongside international fashion trends. From the streets, cafes to offices, the New Classic 2024 collection delivers the message “elegant and chic anywhere, even on the most casual days” – “stay Classic on Casual days,” adding confidence for every girl to shine wherever she goes. That’s why instead of dazzling, glamorous evening gowns, or chic suits, there are comfortable T-shirts paired with easy-to-wear pencil skirts.