Kylie Jenner Teases Potential Fragrance Line Expansion Through Instagram Posts

Kylie Jenner is set to expand her business empire, hinting at a potential fragrance line that may be unveiled in the near future through recent Instagram posts.

In a new image shared on Instagram, eagle-eyed fans spotted Kylie holding a test bottle next to a mock-up design featuring bottle shapes. Fans noticed the label “Kylie Fragrance” on the mock-up and speculated that the launch date could be March 7, mentioned in a nearby notebook. Detailed documents about the bottle design also feature a combination of text in both German and English.

The possibility of Kylie Cosmetics entering the fragrance market arises after the brand introduced its first foundation in January 2024. The Power Plush Longwear Foundation is the beauty brand’s first basic product, which the brand claims provides a “flawless airbrushed finish.”

Kylie Cosmetics was founded in 2014 when Jenner was just 17 years old. The brand is co-owned by beauty giant Coty, which acquired a 51% stake in the makeup company in 2019 for $600 million.

Recently, Kylie also launched the clothing brand “Khy” aimed at redefining modern fashion by blending everyday styles with luxurious clothing.