e pulse of contemporary fashion comes from DANGHAIYEN, BONJOUR, Mayne Studios, and Mr Crazy & Lady Sexy

Despite witnessing countless new trends, the minimalist style, classic spirit full of elegance still reigns supreme in the whirlwind of contemporary fashion.

Content Summary DANGHAIYEN BONJOUR Mayne Studios Mr Crazy & Lady Sexy

After facing challenging times due to the pandemic or experiencing a series of realities from the environment, society, fashion returns to its original essence, focusing on flexibility and high applicability. Hence, the minimalist, elegant style rises strongly along with a series of new versions, epitomized by the storm named “quiet luxury.” When constantly updating one’s appearance, feeling overwhelmed in the sea of ​​new fashion trends during festivals or Lunar New Year, perhaps fashion enthusiasts need a refreshing and “breathable” space. No more late-night parties, no more festive dresses, women “reconnect” with highly functional clothing. DANGHAIYEN, BONJOUR, Mayne Studios, and Mr Crazy & Lady Sexy will be ideal names for fashionistas to refer to.

DANGHAIYEN Before blending into the breath of contemporary fashion, DANGHAIYEN had to return to the past. Embodying the minimalist fashion style of the 90s, DANGHAIYEN officially launched the Spring 2024 Collection with 35 outfits focusing on high applicability, fully conveying the spirit of “Less is more – The simpler, the more beautiful,” which has made the brand’s reputation.

Focusing on exploiting neutral colors such as black, gray, and white, DANGHAIYEN adds warmth with special designs in red and warm yellow tones, like creating vibrant accents for the early days of the new year. The neutral color palette becomes more interesting when dyed on versatile yet contemporary silhouettes. Using delicate layering techniques and free-form structural details, customers of DANGHAIYEN can easily find ideal streetwear outfit ideas. Pumpkin dresses, oversized blazers, polo shirts, tank tops, shirt dresses, or wide-legged trousers… DANGHAIYEN’s designs exude timeless beauty, rejecting trends that come too soon.

BONJOUR BONJOUR embarks on a new journey in 2024 with an open-minded spirit towards the future but still intimate with a hint of nostalgia. The neutral color palette of black, white, and gray is chosen to fully express this spirit. Not focusing on intricate silhouettes or complex details, BONJOUR opts for lightweight, breathable materials to enhance comfort for the wearers. Cold-season turtleneck sweaters but also suitable for early spring are paired with timeless pencil skirts made of timeless leather; this color scheme is repeated in a long dress and a voluminous skirt top. The combination of long-line tank tops and tied-waist trousers brings a sense of freedom. Meanwhile, the collarless dress, shirt-sleeve dress, and dress made from a blazer coat create a perfect addition to the wardrobe of office ladies. Modern yet youthful without losing its elegance – that’s what BONJOUR brings in this collection.

Mayne Studios The Spring Summer 2024 marks a new chapter in Mayne Studios’ journey. The brand steps out of its comfort zone and experiments with unique silhouettes using various techniques. Mayne Studios combines basic silhouettes with breakthroughs in the lower part with curves cut from pleated fabric – a technique never seen in Mayne’s previous collections. In addition to new silhouettes, Mayne also combines stretchy soft materials like bamboo cotton and structure-enhancing materials like cotton to add depth to the collection. Not embellishing the collection with many bright colors, Mayne focuses on techniques, every stitch, and embellishment detail to tell fashion stories within each wearer.

Mr Crazy & Lady Sexy The New Classic 2024 collection from Mr Crazy & Lady Sexy brings classic elegance into the context of everyday fashion. The collection portrays the classic beauty of Western women in the 50s: freedom, elegance, sophistication, and extreme charm. The elegance is depicted in plain color palettes, adorned with vibrant red accents or embellished with sparkling sequin details, graphic prints, delicate fabric layering, or soft fabric flowers.

The brand’s new designs impress with exquisite tailoring, diverse silhouettes, although classic, suitable for modern contexts, highly applicable, and trendy, accompanying international fashion trends. From the streets, cafes to offices, the New Classic 2024 collection brings the message “elegance and sophistication anywhere, even on the most ordinary days” – “stay Classic on Casual days,” adding confidence to every girl to shine wherever they are. That’s why instead of wearing glamorous, sensual evening dresses, or elegant suits, the collection features comfortable T-shirts paired with easy-to-wear pencil skirts.