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Shaping Beauty Trends in 2024: The Rise of ‘Mob Wife’ Aesthetic Dominates TikTok
Apr
As the desire for Quiet Luxury reaches its peak, it ushers in many other emerging trends to replace the old ones – and one of them is the ‘Mob Wife’ makeup style. This aesthetic has ‘scored’ with 189 million views and shows signs of continued growth on the TikTok platform.
Summary: Mysterious Black-Toned Eyes Enhancing the Overall Beauty of Mob Wife’s Face Seductively Red Lips Nail Art
The term ‘Mob Wife’ has been around for a long time: it refers to wives or women associated with criminal organizations like the Mafia. In the beauty world, Mob Wife is used to describe a makeup style that exudes sophistication with a matte complexion and sharp contouring reminiscent of mob wives.
To pursue the Mob Wife aesthetic, you need to abandon perfection and haughty demeanor. If you fear losing your image, then Mob Wife is probably not your choice. A girl embracing this makeup style would wear a seductive strappy dress made of sparkling material instead of a beige cashmere sweater.
Makeup artist and skincare expert Nicola Moulton at Beauty Pie says, “The Mob Wife aesthetic celebrates bold allure. They glorify rebelliousness. It can be said that this is a bold statement, and they do not ‘welcome’ timid and shy girls.”
Makeup artist Neil Young, who has worked with Bella Hadid and Nicola Coughlan, has proven these words and further shares, “This makeup style exudes confidence and power. If your appearance surprises others, then you have succeeded.”
Mysterious Black-Toned Eyes Use silver eyeshadow, smokey tones, and then a black kohl eyeliner to accentuate the eyes. Neil says, “Of course, to make the eyes more seductive, don’t forget to apply mascara or attach false lashes.” But if you feel that using only black is boring, try combining Natasha Denona’s Xenon palette with Victoria Beckham Beauty’s Satin Kayal black eyeliner.
Enhancing the Overall Beauty of Mob Wife’s Face Contrary to the blush trend aiming for cute and gentle facial features, Mob Wife wants to ‘highlight’ sharper cheekbones. Neil says, “Mob Wife Makeup is a stronger version of 1980s makeup style. So, skip the cute blush and sculpt the face with contour powder and golden highlighter.”
A bright and radiant complexion is not the favorite ‘finish’ layer for Mob Wife enthusiasts. According to Nicola, “A matte makeup layer that feels dry is what Mob Wife devotees need. So, a translucent and matte finishing powder like Beauty Pie’s One-Powder Wonder would be a suitable choice for this makeup style.”
Seductively Red Lips For the lips of a girl in this style, Neil emphasizes that they carry the beauty of vampires with “deep red tones with a layer of golden gloss on top.” Another important feature to note is that they are outlined with a brown lip liner.
Nail Art For ‘Mob Wife’ enthusiasts, the nail style that suits them could be long square French-style nails, painted in pristine white or dark red like the nail set Elvira Hancock wore in Scarface.
‘Mob Wife Makeup Is Kicking Quiet Luxury To The Curb Character Elvira Hancock in the American crime TV series Scarface in 1983 12 Best “Mob Wife” Aesthetic Inspired Manicures For Your Claws