Stella McCartney Fall 2024: Embracing Sustainability with Style at Paris Fashion Week

Returning to Paris Fashion Week, Stella McCartney presents the Fall 2024 collection with a reaffirmation of her position as a talented designer, making sustainable materials chic and more fashionable.

Stella McCartney’s Fall 2024 begins with a message from Mother Earth, a profoundly meaningful environmental statement read by actresses Olivia Colman and Helen Mirren: “You have called me by many names / And you know my face / You see me in the trees / The birds / The waves / You are all from me / So why do you harm me? / We are always together / Do you still love me? / I need you to show it / It’s time…” At first listen, viewers understand the main message Stella McCartney wants to convey in her new collection.

“It’s a beautiful morning in Paris. The gentle sunlight becomes the most beautiful stage light for Stella McCartney’s runway, as if Mother Nature is favoring the designer who always emphasizes sustainability in her fashion designs. In addition to innovative clothing inventions that help the fashion industry become less harmful to the environment, Stella McCartney is also famous for runway shows closely connected to nature. From outdoor runways lined with a rainbow carpet to real horse stables, this time Stella McCartney decides to host her show in a transparent glass greenhouse.

The venue for Stella McCartney’s Fall 2024 show seems to simulate the alarmingly environmental crisis. In every corner of the runway, Stella McCartney also sets up screens showing videos of melting icebergs due to rising temperatures, bubbling clouds, and deforested mountains.

Stella McCartney addresses the current planetary crisis. Over a million acres of land in the Texas Panhandle were burned in the Smokehouse Creek fire, or spring has come early in Paris. Amidst this tension, Stella remains unusually optimistic, as seen in how she pairs powerful padded shoulder coats with bare chests, exuding confidence and allure.

“Joy, bold yet wearable color palette, and high functionality,” is how she summarizes her latest collection. Stella McCartney Fall 2024 is a gateway for viewers to travel back to her mother’s 1970s wardrobe. They are everyday wearable ensembles, built upon deeply ingrained elements in her design DNA. On the runway, her mother Stella’s signature style – Linda McCartney – is honored through elegant suits for women, featuring squared-off powerful shoulders yet fluid with cinched waists. The show opens with suits where the jacket is loosened all the way down, worn with a long pink fur coat, immediately captivating everyone present.

The designer’s distinctive style is revived with a rebellious spirit, balancing masculine sophistication with femininity, not only in refined suits but also in romantic, soft, intricately knitted dresses. Stella’s minimalist jersey dresses are embellished with playful waist cutouts, dangling bib collars, or sparkling rhinestone accents. There are short crystal-studded dresses and intricately knitted fabric dresses.

On the more relaxed side, the collection brings soft knit pieces, evoking awe with impressive craftsmanship. These are painstakingly hand-knit fringed shawls that sway down the runway, or soft handbags resembling multi-colored clouds. The high-neck cashmere fabric dresses are also a highlight of the collection. Tweed-like knit fabric is said to be inspired by McCartney’s childhood home, including diamond-patterned pieces on beautiful pilot-style jackets and long coats. Speaking of coats, this season Stella makes your upcoming winter warmer and more stylish with a range of sophisticated coats. For example, a powerful coat made of faux crocodile leather with a fur-like surface, an elegant pink fur coat opens the show, as well as a trench coat with strong shoulders like a true pilot.

One of the highlights of Stella McCartney Fall 2024 is the crystal-cut detail that previously appeared in the Chloé collection McCartney designed around spring 2000, or the exquisitely paired denim styles, as well as a white tank top with a positive environmental print. When it comes to McCartney’s collections, surely we cannot overlook how the designer emphasizes sustainable fashion through environmentally friendly materials.

Ninety percent of Stella McCartney’s latest collection is made from environmentally responsible materials, or will be vegan alternatives to animal-derived products. Alongside faux fur coats, sequins made from easily decomposable materials, the iconic Falabella bag in Stella McCartney Fall 2024 is now covered in Airlite – a material with positive air-purifying effects. If you want to contribute to environmental protection through fashion, supporting Stella McCartney’s designs is one of the ideal choices.

Stella McCartney Fall 2024 ends with applause and recognition of the great contributions of the designer in helping the fashion industry become less harmful to the environment.